Sustainability impact
Hello, ROI Marketing Institute is monitoring companies' approach when it comes to manage corporate social responsibility (CSR) initiatives. I would like to extend a personal invitation to you to participate in our 9 minutes online survey about CSR Management.
Upon completion, in appreciation for your time, we will enter you (if you leave us your email) into a draw to win one of two Amazon gift cards valued at $125 each. The survey is open to only the first 100 respondents per country. Please leave us your email below if you want to participate in this draw.
In which Country do you live?
In which industry do you work?
Number of workers in your organization
1 to 50 workers
51 to 250 workers
251 to 500 workers
501 to 1000 workers
1001 to 5000 workers
More than 5000 workers
Sales volume of your organization in United States Dollars (US$)
Less than 1 million
Between 1 million and 50 million
Between 51 million and 100 million
Between 101 million and 500 million
Between 501 million and 1000 million (1 billion)
More than 1 billion
The profitability (EBITDA) of my company is
0 to 10%
More than 10% and below 15%
More than 15% and below 20%
More than 20% and below 30%
More than 30%
I don't know
Is your company currently running corporate social responsibility (CSR) projects or initiatives of any sort or in any way?
Yes
No
I don't know
As a percentage of its sales volume, how much does your organization spend in Corporate Social Responsibility (CSR)?
Less than 1%
Between 1% and 3%
Between 3% and 5%
More than 5%
I don't know
CSR budget spent by your organization in United States Dollars (US$)
Less than 100,000
Between 100,001 and 500,000
Between 500,001 and 999,999
Between 1 million and 1,999,999 millions
Between 2 millions and 5 millions
More than 5 millions
I don't know
What kind of initiatives is your organization deploying? Please define them by the type of impact. Social if it directly relates to people's matters or environmental if they impact on the environment.
Social
Environmental
Both
I don't know
Other
Please Specify:
Do you currently measure your CSR projects performance?
Yes
No, and I am not planning to do it
I don't know
No, but I am planning to do it
If you are not measuring your CSR projects performance, are you planning to measure it?
Yes
Not really
Which indicators do you use? KPIs you measure in relation to CSR projects (please mark all that applies)
Reputation
NPS
Awareness
Media exposure
Intention to purchase
Impressions
Emissions/air KPIs
Return (actual ROI - profits or loss)
Energy KPIs
Water KPIs
Climate KPIs
Gender KPIs
Work/labor KPIs
Race KPIs
Costs (money outflows)
Revenues (money inflows)
Other social KPIs
Other environmental KPIs
Other
Please Specify:
CSR projects or initiatives are planned based on
Needs and expectations from stakeholders
The criteria of the direction/owner of the organization
Taking care of specific demands delivered to the organization
Other
Please Specify:
The primary goal of CSR initiatives is
To generate value to external stakeholders
To generate value for the business or organization
To generate value to stakeholders, shareholder and the organization
I don't know
Other
Please Specify:
CSR objectives are time-framed, have at least one countable indicator, and a success threshold.
Almost never
Occasionally
Frequently
I don't know
Other
Please Specify:
CSR budgets are based on or set by
"C" Level executives, General Manager or Managing Directors
VPs, Department Directors or Area Managers
Shareholders or business owners
I don't know
Other
Please Specify:
CSR projects results are reported to
"C" Level executives, General Manager or Managing Directors
VPs, Department Directors or Area Managers
Shareholders or business owners
The society at large
To the impacted group of interest
Nobody
I don't know
Other
Please Specify:
CSR projects planning start with
A budget definition
The selection of activities to be done
The definition of measurable objectives
I don't know
Other
Please Specify:
CSR projects success is always based on
Objective criteria
Subjective criteria
Both
I don't know
When there is a crisis or budget restrictions, CSR budgets
Are suddenly cut
Are cut after a planned cost cut program
Are cut after studying projects impact with a cost/benefit analysis
I don't know
Other
Please Specify:
CSR budgets are based on
Last year's sales volume
Last year's CSR budget
Last year's profitability
I don't know
Other
Please Specify:
The issue of measuring the economic impact of CSR projects is mentioned:
Almost never
Occasionally
Frequently
I don't know
Please feel free to share with whomever you know is related to sustainability and corporate social responsibility issues. Thanks in advance!
Please feel free to share with whomever you know is related to sustainability and corporate social responsibility issues. Thanks in advance!
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